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    LiBC (Linguistics in Business Communication)

    International Research Group

    Scientific coordinator: Prof.ssa Stefania D’Avanzo

    LiBC (Linguistics in Business Communication)

    Gruppo di ricerca internazionale

    Responsabile scientifico: Prof.ssa Stefania D’Avanzo

    Il gruppo di ricerca LiBC (Linguistics in Business Communication) ha lo scopo di esplorare le possibili applicazioni della linguistica teorica e descrittiva alla business communication. Nello specifico, la ricerca include aspetti pertinenti alla comunicazione aziendale, finanza, marketing, responsabilità sociale di impresa, Intelligenza artificiale e innovazione digitale i quali saranno analizzati secondo la prospettiva della linguistica applicata. Questo tipo di ricerca incoraggia quindi teorie e metodologie pertinenti ai Discourse Studies, Critical Discourse Analysis, Multimodality, Social Semiotics, Corpus-based and Corpus-driven approaches, Sociolinguistics, Cognitive Linguistics ma anche metodologie e approcci teorici innovativi che si pongono come obiettivo uno studio sempre più approfondito del business discourse.

    LiBC (Linguistics in Business Communication) is a research group which aims to make a clear contribution to the application of theoretical and descriptive aspects of linguistics to business communication. Specifically, the research focuses on the exploration of business issues, including, among others, corporate communication, finance, marketing, corporate social responsibility, AI, corporate digital innovation through the lens of the applied linguist. This research encourages theories and methodologies deriving from, but not limited to, Discourse Studies, Critical Discourse Analysis, Multimodality, Social Semiotics, Corpus-based and Corpus-driven approaches, Sociolinguistics, Cognitive Linguistics but also appreciates new methods or theoretical approaches aimed at promoting and improving the knowledge and the investigation of business discourse.

     

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